Tag Archives: content marketing

Generation Jones is most likely to downsize next. Are you ready?

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Senior clients are looking for the best service possible, writes Rachael Hite. The more personal and authentic you are, the more they will appreciate you. Continue reading →

Video content is hard. Just Ask the Agent: Tech Review

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Ask the Agent is a web-based video production suite designed to help agents create short-form video resources for their clients, leads and colleagues. Continue reading →

‘It’s bulls@#$!’ — Glennda Baker on the authenticity of AI

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Glennda Baker was called out on Instagram for her “talking head” style video content by a person who said the new way to share your brand is artificial intelligence-generated animations.  Continue reading →

What to do on social in 2024? Avoid politics at all costs

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A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this election year. Continue reading →

10 ways to provide concierge service, elevate your UVP

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Attract buyers by taking your value proposition to the next level with advice from Chelsea Hamre from RE/MAX, Julia Boland from Corcoran, DJ Ten Hoeve from Keller Williams at Inman Connect New York. Continue reading →

Differing opinions on housing markets an opportunity for agents

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Fact-based marketing gives agents confidence that they understand what’s happening in their market and the courage to have a conversation about home prices. Continue reading →

5 things you can do now to generate leads all year

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It’s your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024. Continue reading →

Prompt like a pro with ChatGPT, and you’ll get unparalleled output

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Rajeev Sajja and Jimmy Burgess offer a four-step formula for making your ChatGPT input the best it can be, so you get the results you really want. Continue reading →

23 marketing ideas that make the most of the holiday season

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Marketing and PR expert Molly McKinley offers ways that you can give back to clients and colleagues this holiday season and stay connected to those who matter most in your business. Continue reading →

How top real estate creators (like you) are cracking the algorithm

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Alexa Rosario, eXp agent and new Inman Contributor, outlines the strategies and techniques that drive engaged potential clients through each phase of your funnel marketing setup. Continue reading →