Combine social listening with your CRM to upgrade your marketing

Tech tools, such as social listening and customer relationship management software, allow agents to use data in real time to make informed decisions about both marketing and sales of properties. Continue reading

Gary Keller on ChatGPT, iBuyers and companies that ‘rent’ their tech

Keller headlined his company’s Family Reunion conference Sunday, saying that he doesn’t think flashy new artificial intelligence tools are on the verge of upending the real estate industry. Continue reading

What’s the biggest rookie mistake agents make? The pros sound off

By avoiding common rookie mistakes, new real estate agents can set themselves up for success and establish a positive reputation in the industry.  Continue reading

Anywhere Brands Sue Yannacone: Align with bigger franchises to win

Anywhere Brands President Sue Yannacone argued at Inman Connect New York on Wednesday that franchising helps brokerages scale up, and gives them tools they couldn’t otherwise access. Continue reading

PlanetRE integrates Chat GPT to inspire agent content marketing

The company intends to make it easier for agents to generate useful, engaging content. “Humans have worked hard for a long time. It is time machines do the heavy lifting from here on,” said CEO of planetRE Subrao Shenoy. Continue reading

CRM Chime refocuses on real estate agents with latest software update

By delivering market sales data, Chime customers can make better choices about where to focus their follow-up marketing campaigns, which can be launched directly from the resulting search function. Continue reading

Afraid of getting ghosted? 7 tips for keeping client relationships alive

You don’t call, you never write, what happened to us? Expert Leslie Guiley offers advice and insights on how to deal with getting ghosted by clients, leads and contacts. Continue reading

7 tactical marketing strategies to prepare agents for success in 2023

During an Inman Connect panel on Tuesday, social media coach, speaker and foreclosure expert Marki Lemons-Ryhal shared key tips for agents to up their marketing games. Continue reading

Glenn Sanford announces new eXp consumer app at EXPCON

360 Home will launch in November and is focused on nurturing clients and guiding them through the buying, selling and owning processes. Continue reading