ASG acquires real estate software company Sierra Interactive

Agents in more than 400 markets use Sierra Interactive to acquire and nurture leads, leveraging custom, SEO-focused website design services and digital advertising features. Continue reading

Brown Harris Stevens launches a new digital hub for agents, ‘BHSOne’

The in-house-built, internal digital hub includes features like an agent design studio, a video library of educational content, a marketing center, a region-specific document library and more. Continue reading

Fello, a hybrid iBuyer, keeps sellers engaged and agents front and center: Tech Review

Fello layers a direct-to-seller cash offer model over agent-integrated services, which collectively rest on a sophisticated data modeling solution for home valuations. Continue reading

7 non-salesy reasons to reach out to your database

A service-oriented approach leaves you and your clients feeling better about every interaction. Coach Darryl Davis offers seven strategies for reaching out in a positive, authentic way. Continue reading

Everything to know about Compass’ tech as the brokerage pivots

Compass has grown rapidly, but is now tasked with becoming profitable. Chief Operating Officer Greg Hart spoke to Inman about this key moment for the firm. Continue reading

Build a database from scratch through professional networking

The strength of your database begins with you, according to Jeff Roth. If you are working on yourself and your business and showing up in the world trying to add value, others will respond in kind. Continue reading

Clever teams with Total Expert to land more lenders and homebuyers

Clever’s integration of Total Expert’s CRM and customer engagement platform could help the company drum up homebuyers who aren’t already working with real estate agents. Continue reading

More communications, less fluff. Bonzo upends the CRM: Tech Revew

Bonzo deftly avoids CRM stereotypes, yet does exactly what a true CRM should. Its video, live chat, email and text campaigns focus on quick responses, relevant subject matter and traceable discussions. Continue reading