Unify now drumming up business for mortgage lenders

Customer relationship management tools are no longer just about managing existing clients — they’re also becoming integral to generating and qualifying new leads. Continue reading

How to revive dying leads

Being persistent, using the tools that work for you and staying personable are just some of the key moves that agents told Inman help them to bring back leads that have gone cold. Continue reading

From Urban Compass to IPO: The history of Compass in 21 stories

As the real estate world waits to see how the brokerage’s initial public offering will unfold this week, take a look back at Compass’ decade-long road to success as covered by Inman. Continue reading

BoomTown acquires Brokermint to create a full ‘lead-to-close solution’

BoomTown touted that the acquisition would allow it to become one of the only “integrated, end-to-end solutions addressing every aspect of the real estate transaction.” Continue reading

How to build a deeper referral base: Prioritize local, engaging content

MoveMeToTX Team Leader Katie Day shared with attendees at Connect Now strategies for engaging with past clients to keep referrals flowing. Continue reading

Chicago’s @properties debuts new learning service

The service, @academy, will be available to the company’s thousands of agents and will include an array of both live and pre-recorded courses. Continue reading

RealPage launches new virtual apartment tour solution

The integrated virtual touring solution will provide interactive content for potential clients to explore, as well as a live leasing agent available on-demand. Continue reading

Your CRM is the lifeblood of your business — so nurture it

Clients want to work with people they trust — which is where the CRM comes in. A properly organized, categorized and cultivated database can help you not only manage, but also strengthen client relationships. Here’s why. Continue reading