Somewhere in the midst of all the real estate conferences, webinars, and podcasts, we’ve scared some real estate agents into believing that marketing yourself digitally is more difficult than piloting a space shuttle. Continue reading
Your agents are busy. They’re doing routine tasks like making copies and answering emails, along with less mundane tasks like marketing themselves and their clients’ properties, taking continuing education classes, and much (much) more. Continue reading
Real estate continues to see new models try to disrupt the industry’s more traditional framework. From “technology-first” brokerages to the iBuyer movement, movers and shakers dominate the news feeds. To prevail, you must win the consumer and technolog… Continue reading
As a broker or marketer, you’ve invested hundreds of hours and countless dollars carefully designing your brand’s story. You have a plan for every brand channel that allows you to communicate directly with consumers—from TV spots to your website. Continue reading
As real estate professionals in the ultra-competitive Austin, Texas market, we know a strong online presence is critical today. But no matter how ubiquitous digital solutions become, we can never forget that this is a relationship-based industry. Continue reading
The real estate industry is at a pivotal moment. Change is not only coming; it’s already here. It’s disrupting the industry, and traditional brokerages are the ones most affected. Continue reading
We expect convenience, ease and seamless technological integration in almost every aspect of our lives … why should real estate be any different? Continue reading
Too often, those of us who serve the real estate industry turn to fear mongering. We’re all guilty of it – constantly warning about coming changes and urging brokerages to get with the times or perish. Continue reading
The inventor of the phrase “a bird in hand is worth two in the bush” could never have envisioned it applying to modern real estate, but I don’t mind borrowing this adage to remind us all that every agent has a bird in their hand: it’s called their sph… Continue reading
Today’s sellers expect their properties to be promoted online. Not exactly shocking news. Continue reading