Tag Archives: direct mail campaign

How to convert renters into buyers in 2026

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Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy. Continue reading →

CoStar reaches agreement with CRMLS, keeping access to data

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Homes.com won’t lose access to real estate listing data from the California Regional Multiple Listing Service after all. Continue reading →

Andy Florance declares victory in portal wars, says Homes.com is ‘now No. 1’

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“We’re not competing against either Realtor or Zillow for customers. We are doing something completely different. In essence, we are now No. 1 at that,” Andy Florance said onstage at Inman Connect San Diego. Continue reading →

More agents than ever earn business from networking and SOI

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From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren’t one-size-fits-all. Continue reading →

10 tips for perfecting direct mail (and keeping it out of the trash)

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Direct mail needs to be sent to the right audience at the right time and with the right message.Here’s how to get your message into the hands of your intended audience (rather than the trash) for the most impact. Continue reading →