Tag Archives: direct mail

Totally not tech-savvy? 11 tools for neophytes

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Here are some tips on software products Inman recommends for the new agent or the seasoned professional who’s just now coming around to the modern marketplace. Continue reading →

Handwritten direct mail and AI landing pages? Addressable is the answer: Tech Review

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Addressable combines AI-written direct mail campaigns with automated landing page creation to create integrated marketing campaigns. Continue reading →

With ChatGPT, Addressable fully automates direct mail marketing

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Addressable is partnering with Open AI’s ChatGPT software to make it even easier for agents to execute personalized marketing efforts. The product is called SmartCopy. Continue reading →

7 types of real estate agents this market will crush

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The real estate market has changed, and there will be agents who will not survive the current market environment. Are you nimble enough to make the adjustments needed? Here’s a list of the types of real estate agents this market will crush and how to a… Continue reading →

PostcardMania sent 14M mailers in 2021. Here’s what agents can learn

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The targeted marketing company’s largest real estate mailing was just over 53,000 pieces, but it found that three out of four mailings were 500 or fewer pieces, with 70 percent stamping campaigns below 750. Continue reading →

11 magical terms that’ll grow your real estate business

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Words have power. Magic words unlock opportunities that we might not have otherwise, Jimmy Burgess writes. These 11 powerful words can lead to insight, a change in attitude or even taking more action. Continue reading →

PostcardMania focuses on agents in latest print-digital collaboration

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The Everywhere Real Estate plan also sets up an agent’s Google My Business Profile, another critical facet of online marketing that can challenge smaller teams and new agents. Continue reading →

Inman Review: Industry-rooted Usherpa takes care of your marketing burden

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While its value proposition isn’t anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look. Continue reading →

Get buyers homes! 7 tips for sniffing out off-market properties

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Finding unlisted properties takes more time and effort than simply looking for homes on the MLS. But in today’s heated seller’s market, these tactics can help you stand out from the pack and help your buyers find their dream homes. Continue reading →

MailMatic wants to be in your 2021 marketing plans

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Still effective, especially when combined with integrated digital campaigns, direct mail remains an ideal opportunity for agents looking to build local awareness. Continue reading →