When Branden Williams started out in real estate he had no money, a single suit, and no experience. But today, Williams and his wife Rayni work in the highly exclusive Trousdale Estates area of Beverly Hills. At Inman Luxury Connect Thursday the power … Continue reading
Younger buyers who have made fortunes in technology have wrought a complete “180 on the infrastructure of what our business is made up,” Compass agent and Listing Impossible star Aaron Kirman argued during Inman Luxury Connect. Continue reading
Auctions can help agents sell homes quickly and represent an out-of-the-box marketing tactic that’s especially good for challenging listings. Continue reading
Gary Gold and Mauricio Umansky expressed skepticism Wednesday about multiple listing service policies that would ban pocket and off-market listings. Continue reading
The Agency founder Mauricio Umansky believes that art of genuine communication is dying, and it’s up to real estate agents to keep it alive or lose ground to disruptive real estate tech companies pushing things like iBuying. Continue reading
When luxury agents David Parnes and James Harris wanted to get into real estate years ago, they didn’t have a track record, contacts or anything else that agents typically need to succeed. So they hit the pavement. Here’s how that lead to success. Continue reading
At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said the video marketing is a “requirement” these days, while her co-panelists said that staging is a top priority to create an emotional impact with buyers. Continue reading
At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said the video marketing is a “requirement” these days, while her co-panelists said that staging is a top priority to create an emotional impact with buyers. Continue reading
“It’s really important to present yourself and your personality,” Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. “They can tell if it’s authentic.” Continue reading
Luxury buyers are gravitating away from the grand estate and toward properties with lots of amenities and little maintenance. Continue reading