Video marketing, staging matter more than ever for luxury listings

At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said the video marketing is a “requirement” these days, while her co-panelists said that staging is a top priority to create an emotional impact with buyers. Continue reading

Agents should strive for authenticity in social media

“It’s really important to present yourself and your personality,” Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. “They can tell if it’s authentic.” Continue reading

The luxury market ‘is doing just fine’ — even amid shrinkage

Luxury buyers are gravitating away from the grand estate and toward properties with lots of amenities and little maintenance. Continue reading

Luxury agents need to be ‘smarter than the internet’

Brad Inman argued Wednesday morning at Luxury Connect that the real estate market today is dominated by change and that agents need to be smarter to thrive. Continue reading

‘Listing Impossible’ star Aaron Kirman on breaking into luxury

Kirman rose from humble origins to become a top-producing agent and reality TV star. He did it by taking a ‘curated’ and ‘calculated’ approach. Continue reading

‘Money whisperer’ of NBA stars talks luxury market

Joe McLean is a managing partner at San Ramon, California-based Intersect Capital, a family planning and investment office for high-net-worth individuals. Continue reading

WATCH: How to build a brand that lasts

Learn how to create distinction, be consistent, and attract more buyers and sellers by being human straight from the pros at Inman Connect Las Vegas. Continue reading

WATCH: How to create a compelling experience for your clients through marketing

From prospecting new listings to holding open houses or client appreciation events, creating an experience for your customer has never been more important. At Inman Connect Las Vegas, two experience experts talked about how you can apply this practice … Continue reading

WATCH: How to increase engagement and build community

Realtors Michele Bellisari and Sue “Pinky” Benson shared their video expertise with the Inman Connect Las Vegas crowd to help agents build their brands through intentional engagement. Continue reading