How to successfully sell real estate to any generation

Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes. Continue reading

Compass launches new division for older real estate consumers

The launch comes as the Baby Boomers race into their elder years, creating what some observers have referred to as a “silver tsunami.” Continue reading

‘Hidden’ homeownership costs locking potential buyers in place

Households have deferred moving, partially due to high “hidden” homeownership costs such as property taxes, insurance and climate change, according to a report. Continue reading

Younger homebuyers say they’d sacrifice safety for affordability

Despite safety ranking high on the list of homebuyer concerns, many house hunters say they’re willing to consider purchasing in a high-risk area in exchange for affordable housing, according to a new report. Continue reading

Morgan Stanley exec: Prepare now for the new wave of wealth

Ileana Musa of Morgan Stanley told Inman Connect Miami attendees that as younger generations, women and Latinos shift into wealth in upcoming years, now is the time to create relationships with them. Continue reading

Nepo Babies grow up as data points to new phenomenon: Nepo Buyers

Thirty-six percent of Gen Zers and millennials who plan to buy a home in the near future intend to use a cash gift from family to contribute to a down payment, according to data from Redfin released Wednesday. Continue reading

Millennials are more real estate obsessed than their parents: Poll

Nearly 60 percent of millennials said they felt homeownership is more important now than it was for their parents, according to the results of a new survey released earlier this week by Bank of America. Continue reading

35% of Americans hope the housing market will crash in 2024

Financial site LendingTree’s latest consumer survey revealed 35 percent of Americans hope the market will crash in the next 12 months. Why? They believe an economic downturn will lower mortgage rates and home prices. Continue reading

How millennial and Gen-Z Realtors are reshaping real estate

CEO Troy Reierson offers insights gleaned from young professionals and the way they add their unique perspectives to the practice of real estate. Continue reading

Serving Gen Z and millennial homebuyers from click to close

According to new Inman contributor Mariel Pamintuan-Esguerra, understanding the needs of younger clients and how they correspond to features in your local market’s housing stock will help you serve buyers more effectively. Continue reading