From daydreams to dream homes: How Glennda Baker rose to the top

As a child, Baker and her single mom bounced around rentals until the Georgia resident reached the tenth grade. Now, she helps make the dream of homeownership come true for people every day. Continue reading

Glennda Baker’s recipe to shine on social media with short-form video

Watch TikTok mastermind Glennda Baker as she shares her video journey and how her passion to inspire, inform and impact agents has led to more than 1 million followers in less than three years. Continue reading

This agent got a job from TikToking. Steal 11 of his social media tips now

Alexander Zakharin took TikTok seriously, and soon the president of Nest Seekers International’s Ultra Luxury division took notice. Now he’s sharing his tips to land a promotion with Inman readers. Continue reading

Uncover what lies ahead: Proptech and agent marketing insights

Watch the new Inman Access classes now! This week’s videos feature industry innovators Dominic Chan and Glennda Baker, who bring their extensive experience and insights to the table. Continue reading

Inman proudly announces 2023 Global Real Estate Influencers Program

These diverse and talented entrepreneurs hold the greatest social influence in the entire real estate industry. And now Inman is inviting its audience to learn from them. Continue reading

Inman launches immersive new video platform, Inman Access, for real estate professionals

The game-changing new offering launches today with hundreds of hours of original video content as well as content from Inman’s vast video library. Subscribers get it all — anytime, anywhere. Continue reading

16 great podcasts — and the agents nailing audio as a marketing tool

These podcasts not only provide listeners with tips and advice on how to build their business, but also serve as the best examples of how agents are nailing the form as a marketing tool. Continue reading

WATCH: The rise of the real estate influencer

How is the role of the agent evolving and how can you use the power of your personal brand in new ways? Moderator Kendall Bonner speaks with experts Sean McPeak, Giselle Ugarte, and Glennda Baker at ICLV Continue reading

TikTok for real estate: An Inman Handbook

For interested real estate agents looking to expand their marketing reach, it’s not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things. Continue reading

Here’s how this agent generated $108K on TikTok in 2021 (so far)

While others balked at TikTok, Atlanta Realtor Glennda Baker saw an opportunity to extend her brand by sharing real estate advice. With 7 million views and $108,000 in GCI in 2021 thus far, she knows a thing or two about working it on TikTok. Here’s ho… Continue reading