Position yourself as knowledge broker for your clients: 2 solid methods

Realtors create challenges for themselves when they fail to learn about their local market. Tom Toole explains how mining local data can make a difference in the way you serve your clients. Continue reading

7 ways to create name recognition with no budget 

No cash? Don’t fret. There are plenty of ways to establish yourself as a new agent and make connections without spending a lot. Coach Darryl Davis shares his top ideas. Continue reading

10 unique strategies to create listings where there are none

Generating listings in today’s competitive market can be done — as long as you have the marketing savvy and tech tools to help you. Author, coach and ICNY speaker Bernice Ross spells out some top options to consider for your business. Continue reading

Homie to expand Power Buyer program amid surge in demand

The expanded program and a new buy-before-you-sell offer will be unveiled in Colorado and Utah in the next two weeks, followed by Arizona, Nevada and Idaho, executives told Inman exclusively. Continue reading

How to help homesellers understand fair housing

Most homeowners want to do the right thing, but they don’t always understand how they can unintentionally discriminate against a qualified buyer. According to broker Teresa Boardman, transparency and communication are the keys to ensuring optimal outco… Continue reading

The real estate prospecting conversation-starters every listing agent needs in 2022

Remember, when you’re cold-calling, you’re serving — not selling, coach Darryl Davis reminds. He offers three concepts and six dialogues that can help you communicate more effectively. Continue reading

How will autonomous self-driving cars affect real estate?

Innovations in technology have already changed buyer behavior over the years. Carl Medford looks at how driverless vehicles may (or may not) continue the shift. Continue reading

Should your clients bid over asking price? A look at pros and cons

In a hot seller’s market, how should agents help their clients with pricing, bidding strategies and closing successfully? Broker Jenny Usaj offers keys to setting appropriate buyer expectations from the start. Continue reading

Offers are just the beginning: How to get top dollar for sellers

Is your seller receiving a high number of multiple offers? Here’s how mega team leader Carl Medford ensures his sellers are completely satisfied that they got the best price and terms possible. Continue reading

Millennials ditching starter homes will lead summer inventory boost

In Realtor.com’s latest housing report published on Wednesday, the portal said 64 percent of prospective homesellers plan to list their home by October. Older millennials are primed to lead the charge as they ditch starter homes for bigger abodes. Continue reading