Tag Archives: Industry News

Auctions are the luxury agent’s secret weapon

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Auctions can help agents sell homes quickly and represent an out-of-the-box marketing tactic that’s especially good for challenging listings. Continue reading →

Genuine communication is the anecdote to iBuying

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The Agency founder Mauricio Umansky believes that art of genuine communication is dying, and it’s up to real estate agents to keep it alive or lose ground to disruptive real estate tech companies pushing things like iBuying. Continue reading →

Video marketing, staging matter more than ever for luxury listings

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At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said the video marketing is a “requirement” these days, while her co-panelists said that staging is a top priority to create an emotional impact with buyers. Continue reading →

Video marketing, staging matter more than ever for luxury listings

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At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said the video marketing is a “requirement” these days, while her co-panelists said that staging is a top priority to create an emotional impact with buyers. Continue reading →

Data, honesty key to giving sellers realistic expectations: Gary Gold

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Today’s sellers may have done their own research and come up with their own prices, so it’s up to agents to manage expectations and gently deliver reality. Continue reading →

Luxury agents need to be ‘smarter than the internet’

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Brad Inman argued Wednesday morning at Luxury Connect that the real estate market today is dominated by change and that agents need to be smarter to thrive. Continue reading →

Bright MLS debuts new pocket listing rule

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Major East Coast multiple listing service Bright MLS announced Wednesday that it has rolled out a new policy on so-called “pocket listings,” requiring agents to add any properties they are publicly advertising to the system or, eventually, they’ll face… Continue reading →

What you need to know before investing in a damaged home

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Some expect to do one or two repairs and forget about it while others specifically seek out properties that have been damaged in hurricanes and fires as a modest property investment. Continue reading →

Opendoor appoints new batch of executives, board members

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The new leaders — none of whom have backgrounds in real estate — have previous experience working at Amazon, Netflix, Hulu and in the venture capital industry. Continue reading →

175-agent Miami brokerage affiliates with eXp Realty

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Kurtz Real Estate CEO David Kurz hopes the move will “empower agents with the ability to build economic freedom for themselves.” Continue reading →