From Instagram to HGTV: ‘Cheap Old Houses’ stars on finding fame

Episodes of the new show ‘Cheap Old Houses’, which follows the creators of the hit Instagram account around the country, have been dropping on HGTV every Monday. Continue reading

Instagram and Facebook made easy: 30+ tips every agent needs

Social media is a huge undertaking in real estate, but it’s also a powerful, mostly free tool that can reach more clients with less effort, if you do it right. Here are the tools and tips you need to make it easy from social media guru Katie Lance. Continue reading

Ryan Serhant on building a personal brand: ‘No one is just an agent’

The master of marketing shares five simple tips for building a personal brand that will further your business and bring in leads. Continue reading

3 ways to spice up your video content with this trending strategy

Edutainment, a marriage of education and entertainment, is playful but informative and can go a long way in capturing — and keeping — your audience’s attention. If you’re ready to dream up some “edutaining” video content, here are a few ideas to get yo… Continue reading

Keller Williams’ tech pivot wins over fans, but could face hurdles

Gary Keller pronounced Keller Williams a tech company in 2018. What has happened in the time since, and where does KW go from here? Tune in all week at Inman for our Deep Dive on Keller Williams. Continue reading

6 tips for expanding your network with social media

From sharing personal stories to engaging with your audience and creating valuable content, utilizing these tools will ensure your sphere of influence continues to grow. Continue reading

Engel & Völkers brings simplicity to luxury in new marketing campaign

Titled “Live Your Luxury,” the campaign showcases the “simple, yet personal luxuries” that come with owning a home by highlighting everyday moments that serve as little treasures. Continue reading

Industry vet Russ Cofano signs on as real estate marketing startup CEO

Industry veteran Russ Cofano, who has previously served in top spots at both eXp World Holdings and Real, has joined real estate marketing firm Collabra Technology as its chief executive officer. Continue reading

How to use Instagram to motivate sellers to list with you

This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few ways Instagram can help you reach and connect with potential sellers. Continue reading