‘It’s a two-way conversation:’ 8 tips for social media naysayers

If you question what value social media really adds to your business, don’t. Point blank, it gives real estate agents way more reach than they could get offline. It’s not for everyone, but here are some tips to make getting started easier. Continue reading

Dallas ‘mansion’ with no bedrooms, windows mocked on social media

While the house appears to be a typical mansion, the inside drew attention on social media for its bunker-like layout: “That’s where they brought Jason Bourne during his flashbacks.” Continue reading

5 nifty (and thrifty) social media marketing ideas

If you know where to look, you’ll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few. Continue reading

4 tips for agents who want to score laughs — and leads — on Instagram

Matt Lionetti of The Agency gained a following by posting comedy sketches about real estate on Instagram. He shared tips with Inman for other agents trying to do the same. Continue reading

Agents can take charge of their social media using these tools, tips

During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages. Continue reading

How to give your clients the best advice and information

As an agent, your clients rely on you for reliable, accurate information. Here are some things to consider before you act on or pass along something you’ve heard or read. Continue reading

Privacy rules are changing marketing. Are you prepared?

The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You’re not going to be able to grow your business using yesterday’s playbook — so burn it. Continue reading

$10M in sales from Instagram: Steal from this agent’s playbook

Whether you’re brand new to Instagram or have been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you’ll grow your number of followers, and your business will grow along with it. Continue reading

Tribus teams up with marketing tech firm Evocalize

The partnership will give Tribus customers access to collaborative marketing technology, among other things, all within the Tribus platform. Continue reading

In a galaxy far far away: ‘Darth Vader House’ lists for $4.3M

A Houston house modeled after the iconic “Star Wars” villain has hit the market with an asking price of $4.3 million. Continue reading