Agent bares all in full-frontal NSFW listing photos

“I wish I could say that I had an epiphany like a parting of the Red Sea moment but I just thought it’d be funny,” agent David Ferrugio told Inman. Continue reading

The 20 biggest luxury real estate sales of 2021 (so far)

Palm Beach, Florida, luxury real estate had a banner year, nabbing half of the most expensive sales of the year, but a New York City deal claimed the top spot. Continue reading

The 20 biggest luxury beach sales of 2021 (so far)

From mansions in Palm Beach, Florida, and Malibu, California, to an estate on Hawaii’s Big Island, here are the most expensive beach home sales in 2021. Continue reading

The 20 biggest luxury mountain sales of 2021 (so far)

Traditional mountain resort towns like Aspen and Vail were extremely popular in 2021 with ultra-rich buyers looking for places to wait out the pandemic. Continue reading

How to brand yourself as the go-to local agent on Instagram

If you want to be known as the go-to local agent in your market, build an effective personal brand, and leverage a relationship-based marketing strategy, there’s no better place for you than Instagram. Here are three strategies you can start implement … Continue reading

How the pandemic made social media even more important

The pandemic has increased the amount of time people spend on mobile devices and driven more consumers to find businesses online. Continue reading

Facebook down! 4 ways to be ready next time

How did Facebook’s outage affect those industries that run ads and use its reach to empower marketing campaigns? Here’s how the real estate industry can be better prepared next time. Continue reading

‘Instagram is probably the best bet’: 3 ways agents can win social media

Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding their niche, agents said during Coldwell Banker’s Gen Blue Experience. Continue reading

Is your online presence on point? Here’s how to find out

It’s more imperative now than ever to put your best foot forward and optimize all aspects of your online messaging about yourself and your business. Here’s what you need to do to expand your online presence and get the most from your digital marketing … Continue reading

Under-the-radar lead generation ideas for agents stuck in a rut

Sometimes using the latest, cutting-edge tech tools is the way to go, but at other times, the old-school analog methods just can’t be beat when it comes to drumming up leads. Continue reading