The real estate business is insane right now. You’ve got frustrated buyers. You’re (rightfully) frustrated — and humor is a great escape. However, it’s also rife with danger. Here’s why you should think before you post. Continue reading
Losing a listing is tough, but it’s not the end of the world. Keep your professionalism front and center, learn from this experience, and incorporate that learning so it’s less likely to happen in the future. Continue reading
Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don’t forget you and choose to use you again next time they need an agent. Here are a few ways to maint… Continue reading
There’s tons of training that addresses diligent follow-up and frequent outreach. What’s far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the… Continue reading
Creating fresh and unique content is not easy, and it can be quite time-consuming. Recycling content reduces the effort required; allows you to expand your reach across multiple platforms; and gives consumers, prospects, and search engines what they’re… Continue reading
To be successful in this whacky business, you have to build relationships. What’s the one thing that all relationships have in common? Trust. Here’s how to build trust regardless of how well you know the person. Continue reading
Taking a break from work helps prevent or minimize burnout, but it’s not the be-all, end-all. As glorious as a vacation might sound, what you really need to do to mitigate burnout is consistently and constantly practice a good work-life balance, and th… Continue reading
Whether you use it for reputation management, keeping an eye on the agents you work with or getting an edge on the competition, Google Alerts are an invaluable tool. Here are a few creative ways to use this powerful tool. Continue reading
Can positivity come from this coronavirus intrusion? There is a once-in-a-lifetime opportunity here, a chance to make good from an ugly and painful situation. Continue reading
As news of Redfin and eXp Realty furloughing and laying off agents and staff broke, some took to the internet to make foolish, unprofessional and even stupid comments. It needs to stop now. Continue reading