If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that’s where the easiest conversions live. Continue reading
Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead. Continue reading
A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them. Continue reading
Implement these habits into your daily routine, coach Darryl Davis writes. Your pipeline won’t fill overnight, but it will fill quietly and repeatedly through consistent action. Continue reading
Bernice Ross writes that the time to jump over the January slump is now, thanks to three recent shifts in the mortgage market that may yield new prospects from the data you already have. Continue reading
Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing. Continue reading
If you want 2026 to be your best year ever, you will need to generate and convert more leads than you’ve done in the past. Jimmy Burgess shows you how. Continue reading
Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action. Continue reading
While 70 percent of Realtors compete for the same residential listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes. Continue reading
You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions. Continue reading