Tag Archives: lead gen

The no-budget phone strategy that attracts serious buyers instantly

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Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing. Continue reading →

Here’s the real secret to increasing your lead conversion rates

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If you want better lead conversion rates in your real estate business, stop chasing volume, and start delivering real relevance, Josh Ries writes. Continue reading →

Why your real estate email campaigns aren’t converting (yet) 

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If your database feels cold or your emails aren’t converting, try one or more of these five strategy shifts from Josh Ries. The results might surprise you. Continue reading →

$200K per year by Year 3: From part-time agent to powerhouse

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If you’re looking to go full-time in real estate, Josh Ries writes, take a page out of Emily Nguyen’s playbook: Start with service, show up with value and when the time is right, jump in all the way. Continue reading →

Transforming agent marketing: Task-bound to scalable systems

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Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage. Continue reading →

5 lead-generation metrics you must review before 2026 begins

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These five metrics give you a custom dashboard to plan smarter, grow faster and stop guessing, Josh Ries writes. Head into 2026 with a plan based on data, not hope. Continue reading →

Everything you need to know about social media in under 1,100 words

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Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes. Continue reading →

The urgency trap: Are you training clients to ignore your boundaries?

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How can you make yourself available while still setting boundaries with clients that are healthy? Josh Ries offers tips to implement now. Continue reading →

5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026

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Jimmy Mackin and Jimmy Burgess share simple tips for direct mail marketing campaigns: Send a letter, start a conversation, win the listing. Continue reading →

Why a better morning routine is your secret lead gen weapon

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Adaptability and a user-friendly morning routine help ensure you keep your focus and energy high, no matter what comes your way in a day, coach Darryl Davis writes. Continue reading →