Need clients? Here’s how to capture and convert the 6 major buyer types

Converting leads into clients isn’t easy, but knowing various types of clients and how to market to them will help. Chris Heller offers step-by-step strategies for capturing and converting the leads you need now. Continue reading

Going back to basics? Here’s what top agents are doing to finish the year strong

Rally your team for the last quarter with these tried-and-true tips from leading experts. Adam Hergenrother founder and CEO of Livian, says this is not the time to slow down, and that mindset is key. Continue reading

Agents share their top lead generation methods for today’s market

Recently, Adam Hergenrother connected with some of the best minds in real estate to ask them what their top lead generation methods are in today’s market and why. They also shared some of their favorite conversation frameworks that help get the job don… Continue reading

Fello, a hybrid iBuyer, keeps sellers engaged and agents front and center: Tech Review

Fello layers a direct-to-seller cash offer model over agent-integrated services, which collectively rest on a sophisticated data modeling solution for home valuations. Continue reading

Finish strong! Create an accountability plan for the next 90 days

Too early to think about spring? Not according to Julie Busby. Start now, and get your pipeline in order for a great 2023. Continue reading

5 gentle prospecting ideas for your team 

Aggressive sales tactics are not for everyone. Coach Darryl Davis offers his best advice for launching softer, gentler prospecting strategies for your team Continue reading

The secret to generating more ‘offer-ready’ buyers

Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers “offer ready.” Continue reading

Reimagine just-sold cards: 12 strategies for a business boost in 2022

Here, Inman columnist Bernice Ross looks back at 2021, rounding up the best tips, strategies and scripts that you’ll need to generate more leads, ramp up your business and hit the ground running in the new year. Continue reading

Marketer offers smart, data-powered marketing automation: Tech Review

Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan. The Norway-based company is planning on making its way to the United States. Continue reading