Tag Archives: lead gen

10 old school marketing strategies that still work in this tough market

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The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch. Continue reading →

5 huge mistakes agents make when calculating cost per lead

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In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here’s how to maximize the profit potential of your lead gen. Continue reading →

5 types of social posts that are filling agents’ pipelines right now (with examples to copy)

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Model your social media content marketing on these examples for real estate lead gen that’s useful, local and human, Jimmy Burgess writes. Continue reading →

9 smart (and affordable) ways to generate real estate leads this fall

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Every agent can use these under-$100 strategies this fall, from coach Darryl Davis, to spark new conversations, grow their business and fill their pipeline — fast. Continue reading →

How to spy on your real estate competitors (to improve your ads)

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It’s OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message. Continue reading →

7 hidden mistakes agents are making (and what to do instead)

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Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence. Continue reading →

‘Top of mind’ means nothing without value. 5 ways to do it right

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The old playbook of “just stay remembered” doesn’t work in the digital age. Clients are bombarded with information, and unless you provide consistent value, your presence fades into the noise. Continue reading →

7 lessons I learned from a fitness influencer about lead generation

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Stop limiting your learning to real estate, Josh Ries writes. Look at what other industries are doing, adapt it, and recognize that we’re entrepreneurs. Continue reading →

I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns

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According to Jimmy Burgess, great marketing isn’t about doing more. It’s about doing the right things consistently. Continue reading →

How to stop real estate websites from stealing your clients

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Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads. Continue reading →