Tag Archives: lead generation

Dawn of a new era: Here’s how NAR says it’s changing for its members

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Two years after controversy engulfed the nation’s largest trade group, the National Association of Realtors says it’s charting a new course. Continue reading →

5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026

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Jimmy Mackin and Jimmy Burgess share simple tips for direct mail marketing campaigns: Send a letter, start a conversation, win the listing. Continue reading →

All about the Benjamins: 5 things to know before throwing money at real estate problems

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Your real estate budget isn’t built for brute-force spending, Josh Ries writes. It rewards clarity, consistency and thoughtful execution. Continue reading →

Inman is celebrating 30 years of community, and you’re invited

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For 30 years, Inman Connect events have been based on a simple belief: That big change happens when people come together. Continue reading →

Leadershift: How brokers and team leaders can prepare for 2026

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The market is poised for change. If you want to be part of what’s ahead, take a page from John Maxwell’s book “Leadershift.” Lori Muller shows you how. Continue reading →

Realtor.com puts ‘spotlight’ on listing agents with new feature

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Realtor.com has released Spotlight Listings, a new marketing tool that enables agents to drive additional traffic to their listings. Spotlight’s launch coincides with a major update to Local Expert, a lead generation tool that gives agents prominent pl… Continue reading →

How the 50-year mortgage could kill agent profitability

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When equity grows more slowly, so does the seller pipeline, broker Josh Ries writes. For agents, that means more lead gen and longer timelines between transactions. Continue reading →

Real estate has become lawsuit-happy, and it’s killing our credibility

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Real estate leaders can either keep fighting for control or start working to lift each other, and the industry, higher, Josh Ries writes. Continue reading →

Meet the brokerage turning agent support into profit

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On this episode, Parker Pemberton and Liz Rein detail their unique trajectory in Minnesota, recently transitioning their large team to an independent brokerage that did $829 million in 2024. Continue reading →

How to audit your brand like a marketing pro

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Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now. Continue reading →