Tag Archives: lead generation

Does your social media suck? Take this summer marketing audit

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If your social media isn’t getting the traction you want, it’s not always about doing more, Kyle Basila writes. Sometimes, it’s about doing everything more intentionally. Continue reading →

10 easy daily marketing moves that build your brand and business

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Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time. Continue reading →

Zillow slams Compass’ ‘hidden listing scheme’ in new court filing

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The portal giant countered arguments Compass had made in its complaint alleging antitrust activity and more, and asked the court to deny a request for a preliminary injunction that would prevent enforcement of Zillow’s new listing standards. Continue reading →

‘Zillow is taking your clients right out of your hands’: Andy Florance on Zillow’s policy

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In a post on LinkedIn, the CoStar CEO took aim at various Zillow policies and urged agents to reach out to the Justice Department Continue reading →

Homes.com sent direct mailers to sellers across the country asking them to pay to ‘boost’ their homes

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Many agents have gathered in online forums to criticize the mailers as “unethical.” But Homes.com’s parent company says most agents are fine with them. Continue reading →

Inner edge: How belief, desire, faith and persistence unlock success

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Trainer Terry LeClair shares how these four internal forces create the foundation for success not only in real estate sales, but in life. Continue reading →

5 ways to ensure buyers and sellers choose YOU as their next agent

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From vibes to social proof and more, brokerage founder Oliver Graf shares the strategies that help your next client find you and embrace the service you provide. Continue reading →

7 tired business strategies that are costing you closings

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Ditch the dead weight, lean into strategies that deliver and ensure every effort you make moves you toward a conversation that counts, Jimmy Burgess writes. Continue reading →

With Instagram’s latest update, posts can now boost your SEO

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Learn how to become more visible on Google with a new Instagram update for professional accounts that allows social media content to appear in search engine search results, Kyle Basila writes. Continue reading →

13 tips for turning your summer open house into a marketing event

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A great open house is more than a walkthrough; it’s a full-blown marketing event. Coach Darryl Davis shares ways to make the most of the opportunity. Continue reading →