Tag Archives: lead generation

Meaningful lead engagement is the future of real estate success

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Success Assurance is BoomTown’s lead engagement service. It monitors your entire database for unique lead behaviors that indicate a readiness to transact. Continue reading →

A comprehensive guide to finding inventory in today’s market

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Inman has created an extensive resource for ways to find inventory — from old-school methods to more creative approaches — when it seems like there’s nothing left on the shelves. Continue reading →

How to get your piece of the relocation buyer resurgence

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Where are people coming from, where are they going, and how can you help them? According to Christy Murdock, it starts with digging into the data and creating a strategy to grow your relocation services. Continue reading →

7 hot spring market tips to boost business and keep burnout at bay

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White-knuckle negotiations, nervous buyers, low listing inventory, mental fatigue — there’s a lot to take in every day right now. Here are a few ways to help you stay grounded, focused and ready for whatever the market throws your way. Continue reading →

This is the problem with real estate lead gen

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Persistent, thoughtful work is required to keep leads in your funnel if you want to be successful. And that means an air-tight strategy to follow up with, nurture and convert them. Continue reading →

9 tips for a warm and cozy home showing in the dead of winter

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Showing a home in the dead of winter has its own quirks, especially in a snowy market. Here are a few tips to liven up your cold-weather listing. Continue reading →

Show ’em your value: 7 P’s of real estate agent marketing

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Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind. Continue reading →

The real estate agent’s guide to Instagram in 2022

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If Instagram is a bit overwhelming for you or you simply want to up your game in the new year, here is Jimmy Burgess’ step-by-step Instagram playbook for agents. Understanding the platform and the different types of content makes a huge difference in y… Continue reading →

4 simple steps to audit your Instagram to win more leads

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Is your Instagram working hard for you? The social media platform can be a gold mine for agents — if you leverage it correctly. Start the new year off right by doing an Instagram audit to ensure every post is a win. Continue reading →

82% of online search will be video in 2022: Here’s how to get on board

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Let’s be honest, you know you should create more video content to reach those would-be clients, but where do you start? Jimmy Burgess breaks down how to identify content your future clients will love, create videos that will catch their attention and p… Continue reading →