They’re gunning for your commissions: 7 reasons not to despair

Despite all of the platforms and tech companies coming for real estate agent commissions, transactions hinge on the expertise of Realtors. Trainer and author Bernice Ross offers strategies for making the most of the opportunities the market offers righ… Continue reading

Job 1 is your database: Here’s how to keep it perpetually producing

If you do not currently have a database, it is time to start, writes Carl Medford. To ignore your CRM is to leave a significant opportunity untapped. Continue reading

Action! 4 ways to get started with Facebook Live

The most critical step you must take to experience success doing Facebook Live deserves the most attention: Just do it! Brian McKenna offers a step-by-step process for getting up to speed with this valuable marketing tool. Continue reading

The rule of 5 for guaranteed success in real estate

Success in real estate is inevitable if you consistently implement the right strategies, according to Jimmy Burgess. It may not happen overnight, but it will happen. Continue reading

Has your pipeline caught a cold? Best cures for reviving your CRM

When you realize your pipeline is ill, much like the doctor with a stethoscope, you will need to get to the heart of the matter. Trainer Rachael Hite has a roundup of Inman’s best CRM prescriptions to get you back on track. Continue reading

Seeing fewer leads? Time to re-engage your direct mail marketing

It looks like we need to get back to doing what we used to do to sell homes and find buyers, like staging, in-person tours, and yes, even direct mail. Continue reading

How to unleash ‘The Power of One More’

Is it possible something as insignificant as one more activity could be the difference between having an average business and an extremely successful business? According to Jimmy Burgess, the answer is a resounding “Yes.” Continue reading

7 client retention strategies that never go out of style

To delight clients and keep them for life, it’s vital to understand what they really need and want. Trainer and author Bernice Ross offers strategies to keep the clients you have and generate their referrals. Continue reading

What to do when a customer calls about a home that is sold

For too many agents, a call after the listing is sold is ignored. Instead, writes team leader Tom Toole, you can make it an opportunity and a springboard for adding value. Continue reading