Zillow copyright fight could be headed to US Supreme Court

VHT Studios asked the Supreme Court to take up the case Thursday. The request marks the latest move in a suit that began when VHT said Zillow was illegally using tens of thousands of its photos. Continue reading

The Complete Seller Lead promises the money is in the follow up

The tool was built by REzidual, a company founded by ex-Zillow ad execs, and it helps agents stay on top of new leads via automated follow up and CRM Follow Up Boss. Continue reading

Remine’s $30M is being put to good use

Recently infused with cash, Remine has upgraded its interface, introduced new agent tools and is seeing quick adoption of its mobile version. Continue reading

Going all in with Zillow leads? 3 tips for winning big

What’s your lead-conversion rate? Not sure? Winston Murray converts an average of 1 in 17 leads into clients (roughly 5.9 percent). Here are Murray’s top tips for converting Zillow leads. Continue reading

Going through a dry spell? Here are 7 tips for making it rain

Most know that being a real estate agent isn’t as seen on TV. There’s an infinite potential for reward, but parallel potential for risk. And just about everyone hits a slump at some point. So how do you get back on track once you’ve hit a drought? Star… Continue reading

Can your brokerage be tech-savvy or customer-centric? The answer is both.

Real estate continues to see new models try to disrupt the industry’s more traditional framework. From “technology-first” brokerages to the iBuyer movement, movers and shakers dominate the news feeds. To prevail, you must win the consumer and technolog… Continue reading

3 simple body language tips from a top door-to-door salesman

Getting hit with constant rejection isn’t easy, especially face to face. But for those willing to power through, door-knocking can really pay off. Chandler David Smith made nearly $100,000 his first summer of door-to-door selling and another $140,000 t… Continue reading

The evolution of real estate leads: Fallout at realtor.com

With Move Inc.’s purchase of Austin-based lead gen company Opcity, realtor.com has made some changes. What can we learn from realtor.com’s recent strategy, and what should we prepare for later in the game? Continue reading

10 tips for perfecting direct mail (and keeping it out of the trash)

Direct mail needs to be sent to the right audience at the right time and with the right message.Here’s how to get your message into the hands of your intended audience (rather than the trash) for the most impact. Continue reading