10 tips for perfecting direct mail (and keeping it out of the trash)

Direct mail needs to be sent to the right audience at the right time and with the right message.Here’s how to get your message into the hands of your intended audience (rather than the trash) for the most impact. Continue reading

How this agent fine-tuned his prospecting skills for 2019

Have you ever looked at the contacts you’ve made after a grueling prospecting session and wondered what’s the point? A person can only hear the word “no” so many times before getting discouraged, right? Here’s how Ramon Sanchez is making traditional pr… Continue reading

RE/MAX Select is walking away from realtor.com’s leads

RE/MAX Select, an East Coast real estate franchise with more than 200 agents, is severing its ties with realtor.com’s lead generation platform after 17 years over what it says has been a deterioration of that business service since realtor.com’s parent… Continue reading

The missing factor that could 4x your business

There is a direct correlation between real estate growth and the size of your lead database. Seems like a no-brainer, right? More leads equal more opportunity for success. Continue reading

Inside the app that lets Uber drivers scout homes to flip

Dealmachine works directly with real estate investors, who pay a monthly fee beginning at $49 for the service. Those investors then procure their own drivers. Continue reading

60+ homeowner content ideas that’ll keep ’em coming back for more

Looking for seller leads? Trying to stay top-of-mind with past clients? Content marketing, regardless of the delivery method, is imperative in positioning yourself as the local expert and providing value that attracts clients and keeps them coming back… Continue reading

‘Millennials should not buy homes’ and other lies consumers fall for

There’s a lot of misinformation about down payments and loans that is spread to and believed by consumers. Here’s how we can help change the false narratives at an agent level. Continue reading

Realtor.com lays off Arizona sales team, consolidates in California

The team in Scottsdale had been working on realtor.com’s lead generation and marketing products, which are geared toward real estate agents. Now, all those sales efforts at realtor.com will be consolidated into an office in Westlake Village, California… Continue reading

Don’t ignore this part of your pipeline

Read through any real estate group on Facebook and you’ll see the top question is often about which CRM is best. To which most will reply, “whichever one you’ll actually use.” A CRM is a powerful tool for any real estate professional. And actively usin… Continue reading