Tag Archives: lead generation

4 creative strategies to attract more listings

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Everybody wants more listings. But how do you get them? In today’s Coaching Corner, I’m revealing four creative strategies to attract more listings – but that’s not all. Continue reading →

What’s in your brokerage profitability plan for 2019?

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How does your brokerage plan to succeed? Are you proactively planning your growth? Real Estate Webmasters partners with top brokerages across North America, and time and time again, we’ve seen five success factors that matter the most.
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Are Zillow’s Premier Agent changes working for agents?

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Since Zillow rolled out updates to its Premier Agent program in April, agent advertiser churn has been an issue, according to Zillow Group CEO Spencer Rascoff. Continue reading →

Why seller leads are Zillow’s biggest opportunity

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Last week, Zillow announced its latest financial results, and the stock dropped 25 percent (losing $2 billion in value). But the story everyone is missing is the Zillow Offers business and its huge potential with seller leads. Continue reading →

5 actions to generate more client referrals

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Creating a business based on regular and recurring referrals is the ideal for any real estate professional. But it doesn’t just happen. It takes work. It requires you to be different, be proactive and provide extraordinary levels of service. Continue reading →

BoomTown buys lead qualification company Real Contact

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BoomTown, a sales and marketing platform for the real estate industry, has bought a company that, it says, attacks a real pain point for real estate agents — following up with leads promptly. Continue reading →

Breaking down the numbers: The true cost of opening a brokerage

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Luke Monroe, the CEO and broker-owner of Kendrick Realty, shared with Inman his own recent experience opening his brokerage’s third office in California. Continue reading →

What’s a great lead worth? Ideal Agent puts that question to the test

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Ideal Agent advertises to homesellers that they can save money on their home sale and work with only the top local agents. To listing agents, it promises ready-to-go leads. Here’s how it works. Continue reading →

‘Best of Zillow’ Premier Agent platform to unlock new consumer data

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Zillow will start tracking consumer feedback and presenting it to Premier Agents who advertise on the platform to enhance their approach. The new program, “Best of Zillow,” which will reward the agents with the best track records, was announced at the … Continue reading →