Tag Archives: lead generation

Realtor.com lays off Arizona sales team, consolidates in California

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The team in Scottsdale had been working on realtor.com’s lead generation and marketing products, which are geared toward real estate agents. Now, all those sales efforts at realtor.com will be consolidated into an office in Westlake Village, California… Continue reading →

Don’t ignore this part of your pipeline

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Read through any real estate group on Facebook and you’ll see the top question is often about which CRM is best. To which most will reply, “whichever one you’ll actually use.” A CRM is a powerful tool for any real estate professional. And actively usin… Continue reading →

How a spirit of generosity will win you new business

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Follow the advice of your grandma, and never arrive at a party empty-handed. Contribute to any given situation by giving prospective clients useful information, advice and comfort. They’ll thank you with new business. Continue reading →

5 steps for getting more social media ‘likes’

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Generally speaking, likes beget likes, and engagement encourages engagement. Here are five steps for getting more social media “likes” on your real estate content. It’s not as hard as you think. Continue reading →

Nextdoor raises $123M in funding

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Nextdoor, a hyperlocal social network for neighbors and local businesses has raised an additional $123 million in funding, led by Riverwood Capital. Continue reading →

Dear Marketing Mastermind: How do I make my open house more effective?

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In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: all things open house. Continue reading →

Why you should generate your own leads

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Lead generation is the lifeblood of your real estate business. Yes, your sphere of influence should be a reliable source of business. Referral and repeat clients are the results of being a trusted advisor in your community. Continue reading →