Tag Archives: lead management

The single most important ingredient for leads

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Lead conversion rate in the real estate industry sits below one percent, as T3 Sixty estimates. Sound rather rough? That’s because, compared to other sectors, it is. To put things in perspective, the software industry’s conversion rate sits comfortably… Continue reading →

Why you should never buy an email list

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You’re ready to start marketing your real estate business using email. You may even have a shiny new CRM or email marketing platform set up. Congratulations! There’s just one problem: your contact list is pretty sparse. But look! There is an entire ind… Continue reading →

The app that gives agents an edge with today’s fresh listings

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Every month, the top five real estate websites receive over 320 million visitors, but half of those visitors are not looking to buy or sell a home. All of the sites feature the same basic listing photos and information and the same impersonal way to co… Continue reading →

4 actionable tips to get more leads

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Good leads are the oxygen of residential real estate. In this article, we want to reveal some out-of-the-box lead generation strategies to drive your real estate listings forward. Increase the engagement to your listings with floor plans. Continue reading →

You’ve made it to the top, but your work isn’t done. Here’s what you need.

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“It’s more difficult to stay on top than to get there.” Mia Hamm, a two-time Olympic gold medalist, and two-time FIFA Women’s World Cup champion. Being the top agent in your market means building a practice that is not just okay or average. Continue reading →

Can you buy or sell an entire book of business? Yes and here’s how.

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Marlene Baugh has been a real estate agent in Virginia for nearly 40 years. In that time, she has served families across multiple generations, built deep and lasting relationships with her clients, and established a successful, trusted team business. Continue reading →

Speed-to-lead: The mission-critical step where most agents fall short

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Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down. Continue reading →

Why (and how) to quit managing time and start managing choices

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A real estate sales career doesn’t fit nicely into a 5-day a week, 9-to-5 schedule. After all, real estate agents are entrepreneurs whose living depends on making the most of their time, regardless of what time (or day) it might be. Continue reading →

No more excuses! Market yourself online now.

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Somewhere in the midst of all the real estate conferences, webinars, and podcasts, we’ve scared some real estate agents into believing that marketing yourself digitally is more difficult than piloting a space shuttle. Continue reading →