71% of consumers expect personalized service. Here’s how to deliver

Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound. Continue reading

Stop, look, listen: Focus on what sellers are NOT saying at listing presentations

Clients tell you so much, not only with what they say but how they decorate, how they interact with each other and what they don’t say. If you’re not actively listening and asking questions from the beginning, it will come back to bite you later in the… Continue reading

10 tips for a fierce listing presentation from ‘Million Dollar Listing LA’ stars

David Parnes and James Harris put together their top tips for creating a listing presentation that will wow potential sellers and manage their expectations once they make the smart decision and choose you.   Continue reading

ACCESS and the new era of real estate presentations

ACCESS’s Digital Open House templates empower agents to take buyers on interactive virtual tours, making in-person tours less necessary, especially for remote buyers. Continue reading

Your listing presentation makes me look bad. Stop shading your competition

The best thing we can do for our businesses and for each other is to be honest about the services we provide, how we work and even how the industry itself works. We need to promote our services without suggesting that the competition is greedy, incompe… Continue reading

Storytelling: the key to accelerating your close ratio

Storytelling results in ten times the level of engagement and twenty-two times the level of recall compared to the same information packaged and presented less effectively. Continue reading

Interactive storytelling: the future of digital real estate

Whether you’re talking about attracting buyers to your listings or sellers to your landing pages, what agents show prospects in those first precious few seconds of their experience online solidifies their expectations and immediately establishes your v… Continue reading

9 listing presentation mistakes you can’t afford to make

Today’s tight inventory environment means that agents can’t afford not to win a listing. Here are nine mistakes agents commonly make and how to avoid them. Continue reading

How to wow your clients with a standout experience

Whether it’s through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while creating exciting moments is what will set you apart from your competitors. Continue reading