As Jay Thompson watched the Super Bowl halftime entertainment, he couldn’t help but think about the striking similarities between the show and the real estate business. This thought stream invoked the four P’s that it takes to make it in this industry,… Continue reading
Studeo makes listing presentations, homes for sale, agents, teams, brokerages — or whatever you want to market about your business — not just standout from the crowd, but also rise well above it. Continue reading
I’ve learned how not to conduct an in-home appointment with prospective clients from the worst salespeople who have visited my home. Here I spread the wealth of my painfully gained knowledge. Continue reading
How do you become the go-to agent in the competitive world of luxury real estate? Here are the six assets every luxury agent must master. Continue reading
Coldwell Banker top producer Brian Moses says his listing presentation works with more than 90 percent of his sellers. What’s the magic formula? Start with these three tips. Continue reading
My team has found a client gift that helps agents stand out, win listings and keep clients for years after the sale closes. Find out what it is here. Continue reading
When was the last time you critiqued your listing presentation? Regular Inman columnist Bernice Ross details an experience her colleague had hiring an agent and what the winning agent did right. Continue reading
As a newbie agent, one of the best ways to get in the game is to host open houses for other agents. Here are a few tips that’ll help you avoid awkward situations and missteps along the way. Continue reading
Most seller’s agents don’t know exactly why they were chosen as the listing agent — and they don’t ask — so they end up using the same listing presentation year after year. If you are in need of a listing presentation refresh, use these four savvy and … Continue reading
When it comes to for-sale-by-owner prospecting, there are two types of agents: the ones who will win the owners’ trust and list the home and the hundreds of others who will give up and move on. What do the winning agents do differently, and how can you… Continue reading