10 conversation starters and scripts to win sellers this spring

Great conversations, writes coach Annette DeCicco, start by providing sellers information and choices so that they can confidently make decisions. Study up. Practice your lines. Every expert does. Continue reading

How to talk to the 71% of potential FSBOs who doubt their decision

Not everyone who’s thinking about listing a home “by owner” is set on their decision. Dr. Lee Davenport offers talking points that can help you convince them to list with you. Continue reading

31 years of brutally honest truths boiled down to under 1,200 words

Success is inevitable, Jimmy Burgess writes, when you’re coming from a place of service and value-added client care. Continue reading

Close more listings with this customized marketing proposal

Jimmy Burgess talks with team leader and managing partner Andrew Undem about his step-by-step, super-effective listing presentation and marketing proposal. Continue reading

For the win! 5 tips for mastering the listing presentation

Price and marketing expertise are key to building trust and showing your value with a well-thought-out listing presentation, broker Nick Schlekeway writes. Continue reading

My No. 1 secret for effective listing conversations without rote scripts

If scripts feel inauthentic and too “salesy” for your communication style, coach Darryl Davis offers a shortcut to connection and understanding that you can put into practice today. Continue reading

Jordan Cohen is as ‘blue collar’ as they come, but beloved by LA’s elite

The six-time No. 1 RE/MAX agent worldwide may deal with some of the loftiest stars, but he stays grounded in his work ethic and rarely deviates from a uniform of jeans and tennis shoes. Continue reading

The ‘Chick-fil-A on Sunday’ ChatGPT listing presentation plan

Follow this step-by-step blueprint from Jimmy Burgess, and your listing appointments will be like Chick-fil-A on a Sunday — closed. Continue reading

Competition for spring listings will be fierce and starts … NOW

Realtor.com data suggests there will only be three listings per agent in 2024 and that sellers who want to close a deal in April are already looking for representation. Continue reading

Jordan Cohen knows what to say and do to win the listing every time

If you want to join the ranks of the top listing agents in your market, trainer and author Bernice Ross says that Cohen’s proven strategies and tactics can help you become a top listing agent as well. Continue reading