7 must-do tasks to prep your listing for the market  

Luxury marketing expert Laura Stace shares her best practices to get listings buyer-ready. These seven “must-do” tasks are her essentials to make sure every property is ready for a timely sale process. Continue reading

No, you don’t need to freak out over Facebook’s new listings rule

Is it over for real estate agents to post their listings on Facebook? Here’s what’s going on and why Katie Lance says there’s no need to worry. Continue reading

6 real estate agent tips for partnering with new-home builders

To work with builders, your skill level has to be at your next level. From communication to presentation to organization to marketing — it’s time to raise the stakes to develop these relationships. Continue reading

Patriots owner Robert Kraft inks record Palm Beach penthouse sale

The $23.75 million sale marks the most expensive condo ever sold in Palm Beach, surpassing previous records in the high teens, according to appraisal firm Miller Samuel and property records. Continue reading

9 lead generation strategies that work every time

According to Jimmy Burgess, lead gen is not about reinventing the wheel. Act consistently on these tried-and-true strategies and your lead-generation efforts will start out strong in 2023. Continue reading

Is cold calling dead?

While the old-school version of this lead-gen method may indeed be over, there’s a contemporary version that’s alive and well, and getting results. Continue reading

Circa 1970: What to know about disco-era kitchens and baths

After the exuberance, freedom and color explosion of 1960s design and architectural styles, the 1970s were more subdued and reflected the political, economic and financial concerns of this decade. Continue reading

Zillow’s new take on listing photos: The Real Word

This week, hosts Byron Lazine and Nicole White are talking about Zillow’s acquisition of VRX Media, the hottest housing markets for 2023 and topics from left, middle and right. Continue reading