Selling new construction: 5 tips for working with property developers and buyers

For first-time homebuyers and empty nesters, construction projects such as subdivisions, townhouse complexes and condominiums are often the perfect mix of convenience and ease. Continue reading

9 steps for getting buyers the best deal in a down market

To flourish as the market changes, real estate agents need to be able to provide comprehensive and meaningful service to buyers. Author and trainer Bernice Ross offers strategies to help eager homebuyers get the most for their buying power. Continue reading

Your 2023 business depends on nailing this seller conversation

To flourish as the market changes, you must be able to persuade your sellers to price their homes correctly for market realities. Author and trainer Bernice Ross offers strategies and a script you can use to have difficult, but necessary, conversations. Continue reading

‘Godfather’ director Francis Ford Coppola’s island lists for $2.2M

Francis Ford Coppola has leased the island for the last six years but also rented it out to visitors when he and his family were not using it through The Family Coppola Hideaways tourism company. Continue reading

Stingy buyers? Angry sellers? Nurturing clients through a shift

This month: After several consecutive years of a strong sellers’ market, an agent must help her clients accept a major market shift. What tools can her broker provide to enlighten these sellers who may have missed the “peak,” but can still have an incr… Continue reading

British fashion entrepreneurs sell Beverly Hills home for $35.25M

The 6,230-square-foot property sold by British fashion entrepreneurs Tom and Ruth Chapman was put on the market for $42 million in June. Continue reading

My home has a basement dungeon. Can I include it as part of the GLA?

“Barbarian” became a runaway hit in October, but the Airbnb-referencing horror flick also raises a thorny issue for agents: What rooms can be listed as part of a property’s total square footage? Continue reading

15 creepy crawly real estate stories that will make you squirm

Are you ready for some creepy, crawly real estate stories for Halloween? Bernice Ross brings you these true-life experiences from Realtors and the listing photographers at HomeJab.  Continue reading

Hot off Balthazar outburst, James Corden lists $9.7M Brentwood home

After a hot-headed encounter at a restaurant in New York City, “The Late Late Show” host James Corden appears to be preparing to sell his 8,600-square-foot home in Los Angeles’ Brentwood enclave. Continue reading

These marketing terms are officially cliched. Here’s what to write instead

Consumers know that agents are famous for tweaking listing descriptions to lure them in to see the home. Avoid using these seven terms, and try these fresh alternatives instead Continue reading