How 1 luxury agent livestreamed his way to listing an NBA star’s Texas mansion

When viral internet personality Kai Cenat called asking about a property outside of Erwin Nicholas’s market, he didn’t blink. The call led to him listing former San Antonio Spurs player Tony Parker’s 53-acre pad with a private waterpark included. Continue reading

Trending: AI arms race, Reels remix and posting 5 times a day

Instagram launches a native Reels editor, Meta drops a chatbot app, TikTok says live-streaming is the next gold rush — and two fast-food chains remind us that brand voice matters. Jessi Healey unpacks the shifts and what they mean for agents. Continue reading

Ryan Serhant: Interactive media is the next big thing in real estate

At Inman Connect on Thursday, the SERHANT. CEO dished with Inman’s Lockhart Steele on the rise of artificial intelligence, ChatGPT, virtual worlds and a more inclusive real estate industry. Continue reading