In addition to subtle tweaks to the company’s logo and other details, brand revamp is aimed at positioning Rocket as a fintech platform supporting an ‘end-to-end homeownership experience.’ Continue reading
People will remember your profile sometimes more often than they will remember your name if you do it right. Marketing expert Michelle Berman shows us how color can impact your brand and your audience engagement. Continue reading
The brokerage unveiled its modern new logo at its National Agents Summit last week in Birmingham, Alabama, and announced Mike Goins of Lake Conroe, Texas, as Agent of the Year. Continue reading
The marketing package for Serhant. Signature properties will come at no additional cost to agents and will include branded materials from Serhant. Studios and Serhant. ID Lab. Continue reading
Trulia, a member of Zillow’s group of brands, is aiming to become your friendly neighborhood search portal of choice. The company launched a new website design and brand identity that firmly emphasizes its role as a guide not just to properties, but th… Continue reading
To find out if a brand evolution or rebrand is necessary, an excellent place to start is with a brand audit. The result of the review will shed light on whether your brand is still relevant and valuable or if it’s time for a change. If it is, just foll… Continue reading
Listen in for 1000watt’s Marc Davison’s challenge around breaking paradigms in branding your real estate organization, and learn how your name, logo and messaging can work together (in harmony, of course) to articulate what’s important to you as a comp… Continue reading