Trying to level up in luxury? Lead with something clients can’t Google

At Inman Luxury Connect in Las Vegas, two star agents agreed that being happy in what you do, consistency and follow-up were keys to reaching the next level in luxury real estate sales. Continue reading

Mauricio and Alexia Umansky dish on keeping real estate in the family

The Agency founder and CEO Mauricio Umansky and his daughter Alexia work together in Los Angeles. Doing so comes with challenges but also unique opportunities. Continue reading

How Gary Gold and Tami Pardee win — and keep — luxury clients

“If you try to act like a friend, and all you want to do is sell homes, that’s sleazy,” Gary Gold told an in-person audience at Inman Connect Las Vegas. Continue reading

Jade Mills, Dolly Lenz inducted into Golden I Hall of Fame

Inman’s Golden I Award honors innovators who work to raise the bar for colleagues and consumers with cutting-edge marketing, trailblazing tech and platforms, and record-breaking sales. After two months of voting and 300 nominations, here are the agents… Continue reading

Luxury leaders agree: digital marketing rests on authenticity

Whether it’s over Zoom or through email, digital marketing and outreach in luxury real estate is now the starting point of every interaction, and it has to be strategic enough to pull the prospect deeper into an eventual personal interaction. Continue reading

Referal networks key to serving affluent clients in faraway markets

Affluent millennials and Gen Xers looking to buy second and third homes in distant markets are an opportunity for global luxury brokerages. Continue reading

Meditation rooms & ‘show showers’: What luxury buyers want right now

Luxury real estate agent Ivan Estrada and luxury residential developer Tyler Jones explain how the pandemic has impacted buyers’ wish lists and must-haves at Inman Connect. Continue reading

Pacaso, Avenue 8 discuss how luxury brokerages are changing

At Inman Luxury Connect in Las Vegas, executives from Pacaso and Avenue 8 discussed the changing models in luxury real estate sales, agreeing that customer experience remains key — despite buyers’ changing goals. Continue reading

‘History repeats itself:’ Ryan Serhant warns of an impending luxury slump

Jade Mills, Ryan Serhant, Gary Gold and Mauricio Umansky told a Luxury Connect crowd how to prepare themselves and clients for a possible downturn. Continue reading

Wealth, taxes and politics: The Las Vegas housing market’s wild ride

Home values in the gambler’s paradise recently eclipsed records from the 2006 housing bubble. As Inman Connect Las Vegas kicks into gear, agents describe a remarkable run. Continue reading