Lesson Learned: Success is about more than closing the deal

Find out how Miami luxury leader Lourdes Alatriste demonstrates grace under pressure while always keeping clients’ needs top of mind. Continue reading

3 ways agents can effectively brand boutique buildings

Real Director of Marketing Md Kamruzzaman writes that in today’s crowded marketplace, even boutique buildings need a distinct brand identity to stand out and attract buyers and tenants. Continue reading

7 expense-cutting strategies for real estate teams in 2025

Cutting expenses in 2025 doesn’t mean sacrificing quality, Chris Pollinger writes. By strategically managing your budget, you can maintain profitability and reinvest savings into the areas that truly drive growth. Continue reading

Kofi Nartey on the power of exclusivity and a luxury experience

Powerhouse luxury and celebrity real estate authority Kofi Nartey offers tips from upscale brands like Louis Vuitton and the Ritz-Carlton on how luxury real estate agents can deliver exceptional client experiences. Continue reading

11 more things you should know before going into luxury real estate

Discover essential insights for aspiring luxury real estate agents with Chris Pollinger of RE Luxe Leaders. Master market knowledge, build strong networks, leverage sophisticated marketing and provide exceptional client service to thrive in the high-st… Continue reading

11 things to know before launching as a luxury real estate agent

If you’ve been looking to position yourself within the luxury niche, luxury consultant Chris Pollinger writes, the journey will be both challenging and, potentially, rewarding. Continue reading

Top 6 essential luxury real estate trends of 2024

Stay ahead of the market with Chris Pollinger’s top 6 luxury real estate trends of 2024. Learn what luxury clients are seeking and how to cater to their discerning taste. Continue reading

7 secrets to unlock the hidden potential in your luxury agents

Luxury adviser Chris Pollinger offers insight into casting a vision and inspiring luxury agents to reach their highest level of performance. Continue reading

Risk and reward: How to succeed in luxury real estate

As independent contractors, real estate agents are able to make choices about positioning themselves and finding the right market niche. Find out how agent Dwayne Leatherwood developed a luxury client base. Continue reading

Lesson Learned: It ain’t over ‘til it’s over

In this column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how South Florida’s Chad Carroll has grown his brand through patience and perseverance. Continue reading