Every once in a while, a property is put on the market that is so exceptional in its luxury, history, or setting that it surpasses other high-end offerings by leagues. These superlative listings are commonly referred to as trophy properties — and throu… Continue reading
Journalist, author and globetrotter Mark Ellwood wants to remind agents that they’re working for luxury clients — but that doesn’t mean they need to be part of their world.
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Marketing and paid advertising are the traditional tools agents reach for when promoting a new listing. But the possibilities presented by public relations — for the right property with the right story — are impressive. Continue reading
The president of Luxury Portfolio talks about video, data and social media ahead of Luxury Connect in Beverly Hills next month. Continue reading
Joe McLean is a managing partner at San Ramon, California-based Intersect Capital, a family planning and investment office for high-net-worth individuals. Continue reading
A tweet featuring The Couzens Team’s sign in Harlem drew 9,000 retweets, 37,800 “likes” and hundreds of accusations of gentrification. Continue reading
Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why The Agency’s Tracy McLaughlin believes being truthful is the only policy for agents. Continue reading
Luxury homes have always included premium amenities, and it has always been the role of agents to connect buyers with aspirational conveniences. But as highlighted by a Mansion Global report, there has been a recent shift in what luxury buyers are sear… Continue reading
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Byron and Nicole take the quiz to find out if they are retirement-ready. Continue reading
Investment firms say affluent art collectors may use tax breaks offered by Opportunity Zones Program in place of 1031 tax exchange. Continue reading