Diversifying luxe marketing can increase income by $10s of $1,000s

The “State of Real Estate Marketing” report released on Friday by Luxury Presence and Sell It Like Serhant surveyed over 1,000 luxury real estate agents to gain insights into agents’ plans for marketing in 2023 and best practices. Continue reading

10 proptech entrepreneurs get real with real estate’s decision-makers

From Rentspree to Better, Intel asked 10 property technology entrepreneurs tough questions on the minds of their colleagues and customers, many of them large, national brokerage brands. Continue reading

Website builder Luxury Presence lays off 44 employees

Luxury Presence has laid off 44 people. Founder and CEO Malte Kramer told the company it moved quickly to seize on the real estate market’s recent momentum by hiring quickly and capitalizing on available capital. Continue reading

Luxury Presence scores 2 new C-suite executives

Jesse Pedersen will serve as the company’s chief technology officer, while Zac Hays is joining as chief product officer, according to an announcement released Thursday. Continue reading

One-click is all it takes for Luxury Presence’s new website product

Customers of Luxury Presence can select from a number of single-property site templates that will reflect their current design and brand. Continue reading

Luxury Presence launches referral network for top brokers

The Santa Monica-based marketing startup, which raised $5.4 million in 2020, is launching Global Collective, a referral network for agents who have brought in more than $1 billion in sales. Continue reading

WATCH: Digital marketing trends from top agents

Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to an internal study of more than 1,000 real estate agents, said the Luxury Presence CEO Malte Kramer at Inman Connect New York. Continue reading

WATCH: Top agents will quadruple peers in digital marketing spend

Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to an internal study of more than 1,000 real estate agents, said the Luxury Presence CEO Malte Kramer at Inman Connect New York. Continue reading

Top agents will quadruple their peers in digital marketing spend

Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to an internal study of more than 1,000 real estate agents, said the Luxury Presence CEO Malte Kramer at Inman Connect New York. Continue reading