A website built for an apartment property in Florida was one of three in the world to be awarded as a 2021 Webby Honoree at the International Academy of Digital Arts and Science’s 25th Annual Webby Awards. Continue reading
Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools that have helped me drive growth in my real estate business. Continue reading
With more buyers competing for fewer homes, it’s more essential than ever for agents to find ways to stay relevant. And the best way to do that is to bring your clients inventory they didn’t even know existed. Here’s how. Continue reading
A “MailChimp” for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture. Continue reading
Helping power the new nurture service is technology ActivePipe acquired in its purchase of HomePrezzo in 2020. Continue reading
Real estate is an industry based on facial recognition. When you ask people, “Who sold your home?” they almost always answer with their agent’s name — not the brokerage they work for. Here’s what to think about when putting a face to your brand.
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Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those who are relying on more traditional digital or print marketing strategies. Continue reading
Innovation happens in small spaces, which is why so many smaller CRMs are able to essentially put agents’ business on autopilot. But as agents become more and more entrenched in their tech, their CRM is becoming ripe for acquisition. Read the latest in… Continue reading
Guest House offers homesellers high-touch staging services that include a interior designer working directly with a number of national and local home furnishing retailers Continue reading
While others balked at TikTok, Atlanta Realtor Glennda Baker saw an opportunity to extend her brand by sharing real estate advice. With 7 million views and $108,000 in GCI in 2021 thus far, she knows a thing or two about working it on TikTok. Here’s ho… Continue reading