Tag Archives: marketing

Do open houses still work?

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On the 100th anniversary of the open house, a growing number of agents are debating their relevance. Others are simply walking away from the time-honored practice. Continue reading →

Showcase your local expertise with email marketing

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The role of the real estate agent has evolved. You are no longer a gatekeeper of information that buyers and sellers must consult in order to access the market. Today, they have just as much data as you do. Continue reading →

Kleard Now launches app for self-guided tours of vacant homes

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Kleard Now is an app that will allow buyers to tour homes without an agent present via verification and a smart lock. Continue reading →

Inman News quiz: Think you’re on top of the week’s biggest stories?

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The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week. Continue reading →

Redfin CEO doubles down on support for pocket listing ban

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In a new blog post, Glenn Kelman argues that exclusive listings lead to discrimination and urged real estate professionals to take a stand by supporting a proposed ban. Continue reading →

30 promotional ideas to keep you top-of-mind

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It’s the time of year when we’re all looking forward to the holidays and planning our promotional gifts and marketing mementos. Whether you’re looking to change up your current holiday giving or want to start a new tradition, we’ve got a host of great … Continue reading →

Fear disruption? Focus on agent-generated leads

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Afraid of the disruptors coming into your industry? Afraid they’re going to make you irrelevant? Take control of your marketplace by nurturing and leveraging every connection you have in your communities. Continue reading →

Discounter Assist-2-Sell joins Compass in opposing Bright MLS pocket listing ban

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The ongoing battle over pocket listings is continuing to intensify, with discount brokerage Assist-2-Sell now joining Compass in opposing a new off-market listing ban from Bright MLS. Continue reading →

New BoomTown features are more of the same — easy and effective

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BoomTown’s new Marketing Central and Success Assurance features show that the popular software product isn’t slowing down. Continue reading →

How to become the go-to agent in your neighborhood

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The most successful real estate agents dominate specific geographic areas. Here’s how to get started down that road. Continue reading →