How to attract Gen Z: Avoid these 3 outdated marketing mistakes

Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the commo… Continue reading

The app that gives agents an edge with today’s fresh listings

Every month, the top five real estate websites receive over 320 million visitors, but half of those visitors are not looking to buy or sell a home. All of the sites feature the same basic listing photos and information and the same impersonal way to co… Continue reading

Can Elm Street Technology’s business productivity solution Elevate boost profits?

Smartly packaged from an assemblage of established technologies, Elm Street Technology’s Elevate is business productivity software for mid-size brokerages to manage leads, clients and agent performance. But it’s among tough competition. Continue reading

The Real Word: How do you price a listing right?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll talk through Bernice Ross’s case for why you should price your listings in multiples of $10,000. Continue reading

Bored with your Facebook feed? Try these 15 fresh ideas

If you’re like most agents, you probably see a lot of the same content in your feed from other agents. Some days you can tell that everyone has seen the same content. How do you break out of the norm and engage your audience? Try these refreshing ideas. Continue reading

Keeping It Real: Make reigniting relationships a priority

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer explains why agents need to double up their relationship-building efforts in the fourth quarter.  Continue reading

Keeping It Real: Make reigniting relationships a priority

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer explains why agents need to double up their relationship-building efforts in the fourth quarter.  Continue reading

10 questions you should ask recruiting brokers

Whether you’re a new agent or just looking for a new place to hang your license, these are the questions you’ll need clear answers for before making a decision. Continue reading

10 questions you should ask recruiting brokers

Whether you’re a new agent or just looking for a new place to hang your license, these are the questions you’ll need clear answers for before making a decision. Continue reading

GeoCV winding down operations, tech team joining Russian firm

The 3D imaging company’s business staffers will likely be ‘looking for new opportunities,’ its CEO said, while software engineers are headed to Occipital in Moscow. Continue reading