Are open houses worth it? How to ensure they’re not time-wasters

Regular contributor John Giffen used to think open houses were useless, but he has since become a convert. With the right planning and organization, he believes you can make an open house a win for both you and your clients. Here’s how. Continue reading

Afraid to have the selling options talk with sellers? Try Homebot

Homebot recently unveiled a new feature in its home-equity management app that’s been bothering me. But it might just help you broach a topic you’re afraid to talk to clients about. Continue reading

Talkin’ ’bout my generation: How to market to your client’s stage in life

Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading

WATCH: How to create a compelling experience for your clients through marketing

From prospecting new listings to holding open houses or client appreciation events, creating an experience for your customer has never been more important. At Inman Connect Las Vegas, two experience experts talked about how you can apply this practice … Continue reading

WATCH: How to increase engagement and build community

Realtors Michele Bellisari and Sue “Pinky” Benson shared their video expertise with the Inman Connect Las Vegas crowd to help agents build their brands through intentional engagement. Continue reading

WATCH: How to generate solid leads on Instagram

Jason Cassity, a Realtor with Compass, shared a handful of tactics at Inman Connect Las Vegas that will help you leverage Instagram to grow your business. Continue reading

WATCH: How to squeeze the most out of the video you shoot

Kyle Whissel, team leader of Whistle Realty Group, says one minute of video is worth 1.8 million words. At Inman Connect Las Vegas, he shared his top tips for making the most out of video content. Continue reading

WATCH: How to build brand awareness for $2 a day

During Inman Connect Las Vegas, the founder and CEO of Shred Media shared a cost-effective Facebook ad strategy to build brand awareness for just $2 per day. Continue reading

WATCH: The ‘single most important thing’ you can do to grow your client list

Ready to grow your subscriber list? At Inman Connect Las Vegas, Grant Wise shares tips on how to make your life easier and ramp up your business by leveraging automation platforms. Continue reading

The psychology behind pricing a home in the luxury sphere

Pricing a property is a real skill no matter the niche, but it can be especially tricky in the luxury market. That’s why we got some of the top luxe agents to share how they work through pricing with high-net-worth sellers. Continue reading