WATCH: How to increase engagement and build community

Realtors Michele Bellisari and Sue “Pinky” Benson shared their video expertise with the Inman Connect Las Vegas crowd to help agents build their brands through intentional engagement. Continue reading

WATCH: How to generate solid leads on Instagram

Jason Cassity, a Realtor with Compass, shared a handful of tactics at Inman Connect Las Vegas that will help you leverage Instagram to grow your business. Continue reading

WATCH: How to squeeze the most out of the video you shoot

Kyle Whissel, team leader of Whistle Realty Group, says one minute of video is worth 1.8 million words. At Inman Connect Las Vegas, he shared his top tips for making the most out of video content. Continue reading

WATCH: How to build brand awareness for $2 a day

During Inman Connect Las Vegas, the founder and CEO of Shred Media shared a cost-effective Facebook ad strategy to build brand awareness for just $2 per day. Continue reading

WATCH: The ‘single most important thing’ you can do to grow your client list

Ready to grow your subscriber list? At Inman Connect Las Vegas, Grant Wise shares tips on how to make your life easier and ramp up your business by leveraging automation platforms. Continue reading

The psychology behind pricing a home in the luxury sphere

Pricing a property is a real skill no matter the niche, but it can be especially tricky in the luxury market. That’s why we got some of the top luxe agents to share how they work through pricing with high-net-worth sellers. Continue reading

WATCH: Why YouTube is a a ‘killer lead generation strategy’

Content marketing on YouTube can be a great way to generate quality business leads, says Keller Williams agent Karin Carr, who uses it to build her business. One of the biggest bonuses of this practice is that it’s free. Continue reading

Dear Marketing Mastermind: Do hashtags matter?

In this monthly advice column, the Marketing Mastermind, regular Inman columnist Christy Murdock Edgar, answers three burning questions. This month’s topic: Are you confused by the hows and whys of hashtags on social media? It’s my most-requested topic… Continue reading

Why retargeting should be part of your firm’s marketing strategy

Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been … Continue reading

Lead-gen game changer: How to get 10,000 new followers in 60 days

With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in two months. Here’s how you can do the same. Continue reading