Lucit makes billboard advertising more accessible than ever: Tech Review

Lucit is an app for creating and controlling ad campaigns on roadside digital billboards. It’s an ideal marketing tool for offices and teams of any size or brand. Continue reading

EXp’s CMO on how the company keeps growing

Courtney Chakarun, who is spending this week at her company’s EXPCON event, spoke to Inman about eXp’s growth, leadership and branding. Continue reading

Nextdoor goes public, sees stock jump in early trading

The company, which serves as a popular lead generation platform for many agents, saw its shares jump during the early hours of trading on Monday morning. Continue reading

7 simple steps for getting more listings in 2022

After 27 years in real estate, I can confidently say that generating more listings comes down to these seven steps. Follow these steps, and you’ll never be listing poor. Continue reading

How agents use encrypted apps to scout off-market listings

Agents, investors and developers are using Telegram and Facebook’s free, encrypted instant messaging and voice-over-IP service to network and find off-market listings. Continue reading

Why this Keller Williams team leader is betting big on the company’s future

The line between brokerages and large expansion teams is already blurry, but they can co-exist. Here’s why expansion team leader Adam Hergenrother is investing in the future of Keller Williams’ teams with the rebrand to Livian and further growth invest… Continue reading

5 tips for building your 2022 marketing budget

If you want to develop a strategic (and effective) marketing budget for 2022, there are several important factors you need to consider. From creating markers for measurement to starting your planning early, here are a few tips that’ll come in handy. Continue reading

Marketer offers smart, data-powered marketing automation: Tech Review

Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan. The Norway-based company is planning on making its way to the United States. Continue reading

Zillow, ‘it’s not me, it’s you’: Why this smart agent is breaking up with buying leads

“Dear Zillow, it’s not me, it’s you,” writes agent Meg Jones Mullin. Here’s why she cut back 80 percent of her $5,000-a-month Zillow lead spend. Continue reading

New marketing suite from Tribus offers features for social, email and print

In an exclusive Inman announcement, Tribus revealed its new suite of products for digital, print and social marketing for agents, teams and brokerages. Continue reading