9 ways to revive a stale listing without another price reduction

As a listing agent, you’ve probably had that listing that seemed great but then just wouldn’t sell. Here are nine things you can do in that situation — other than lower the price — to bring that listing back to life. Continue reading

A simple strategy for getting cheap real estate leads

Instead of wasting money on low-quality leads, get the attention of your market’s most motivated buyers and sellers by running ads on social media. That’s exactly what Krista Mashore does, and she sold over 150 homes last year with a 65 percent profit … Continue reading

Lion & Orb and Luxury Presence launch marketing partnership

Real estate public relations startup Lion & Orb is teaming up with real estate marketing firm Luxury Presence to give clients an even stronger digital presence. Continue reading

Find more online leads with this new banner ad campaign solution

A new entry to the industry, My Digital Advertising helps agents target online home shoppers via keyword searches and digital ads. Continue reading

Generation Z trusts agents more than the internet for home buying

At the Inman Connect New York 2019 real estate conference on Wednesday, a panel consisting of 20-something members of “Generation Z” stressed that although they believe technology is important, it’s not the only integral aspect of buying a home. Continue reading

For fresh marketing ideas, look beyond the real estate industry

Valentine’s Day reservations and salon blowout parties are just a few perks that can lead to new referrals, panelists at Inman Connect said Thursday. Continue reading