Tag Archives: marketing

Connect the Sessions: What CMOs need to be building in 2019

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There’s a whole new level of complexity that unfolds when you’re managing marketing campaigns and roadmaps at a company-wide level. Continue reading →

Do 3D home tours matter?

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Although the overwhelming consensus is that the technology offers real benefits to agents, many users told Inman this week that it’s also limited by high costs, concerns about privacy and a rapidly evolving technology market. Continue reading →

Dear Marketing Mastermind: As prices soften, how can I make my listings stand out?

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In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: creating an unforgettable client experience. Continue reading →

5 content marketing options for your growing business

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Great content not only pushes your services — it entertains and inspires. So what kind of content can you use to best showcase your business, and how can you make the best of it? Here are a few ideas. Continue reading →

The powerful listing tools you need to ace out the competition

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What do you need in your listing toolbox for 2019 to ace out the competition? The winning combination is taking the best of the old and blending it with two cutting-edge tech tools that your competitors don’t use. Continue reading →

Thinking of taking your listing off the market? Do these 4 things instead

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Taking an apartment temporarily off the market for three weeks or a month does not reset the clock for the total days on the market. Instead, try these tips to get your listings sold. Continue reading →