RE/MAX’s new video tool kicks off 2019 marketing blitz

The company is preparing to launch its 2019 outdoor, radio, digital, TV and social media ads, and the first spots will tout the company’s new free video advertising platform for its more than 120,000 agents. Continue reading

REAL Trends and Tom Ferry form new company

Steve Murray, president of REAL Trends, told Inman that the new company will now handle the annual rankings, which will be rebranded REAL Trends & Tom Ferry The Thousand and REAL Trends & Tom Ferry America’s Best Real Estate Professionals. Continue reading

Dear Marketing Mastermind: How can I perfect my content strategy in 2019?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: perfecting your content strategy. Continue reading

Just starting in real estate? Build a strong online presence from day 1

Here’s a walkthrough of the realities of launching a successful real estate career and growing an online presence by leveraging the most powerful and cost-effective tool — social media. Continue reading

New platform poised to organize your brokerage tech stack

DeltaMediaGroup’s DeltaNet is an enterprise platform that offers a multi-faceted business and marketing management solution for midsize and large brokerages. Continue reading