Connect the Speakers: Therese Antonelli on leading a brokerage through shift

When Therese Antonelli first got her real estate license in 2011, the market was still low, and “everybody said, ‘if you can do this, you can do anything.’” Continue reading

Why you should take a break from holiday marketing

For brick-and-mortar retail and internet-based retail, the holidays are a business opportunity to depend on. But real estate doesn’t depend on the holidays. Here’s why it’s good to exclude yourself from the noise this season. Continue reading

Artifakt Digital wants to show agents a better way to get online leads

Artifakt Digital is a creative marketing and website development firm for real estate agents. The Toronto, Ontario-based marketing agency has more than 120 real estate clients and an average project cost of $25,000. According to the company’s CEO, Andr… Continue reading

Agent’s reputation, social media matter most to clients: study

The latest J.D. Power Home Buyer/Seller Satisfaction Study found that the single most important reason for selecting a real estate company is its reputation. Continue reading

10 things sellers should never say to their listing agents

Sellers want to give their input to their listing agent on how showings should be handled as well as pricing, managing other agents, offers, negotiations and what they will and will not repair. But here’s where they all too often shoot themselves in th… Continue reading

Why live video beats virtual reality in listings every time

If you want to boost your online marketing, start looking at the most exciting tool — live video. It works better than VR, especially when it comes to selling new houses or apartment developments, and it puts the agent back into the center of the trans… Continue reading

8 smart-home features buyers will want in 2019

Research shows that buyers want — and are willing to pay more for — smart-home features. Here are the top eight you should know inside and out. Continue reading

5 tips that’ll help you win over any FSBO

When it comes to for-sale-by-owner prospecting, there are two types of agents: the ones who will win the owners’ trust and list the home and the hundreds of others who will give up and move on. What do the winning agents do differently, and how can you… Continue reading

Connect the Sessions: How Agent Connect will help you dominate a shifting market

Consumers have never had more choices, so it’s a potentially challenging time to be making your living as a real estate agent. Continue reading