In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: content creation. Continue reading
Adam Hergenrother reflects on his 35-hour USARA Adventure Race National Championship and how it translates to real estate business building. Continue reading
Find out when it’s helpful to memorize scripts and when they’re just a waste of time altogether here. Continue reading
The Santa Monica-based luxury brokerage marketing platform closes on funding round of $2.13 million to expand marketing services to luxury real estate brokerages. Continue reading
Ever been in a situation where a deal was going south and there was nothing left to do but improvise to keep it alive? Improv acting classes can go a long way in those cases. Here’s why you should consider taking up improv. Continue reading
Sellers often have their own ideas of what the selling process looks like. When these notions surface, you’ll have to address them head on and set your sellers straight. Here are five ways to address seller concerns before they become outrageous expect… Continue reading
For Veronica Figueroa, a broker and owner of RE/MAX Innovation in central Florida, a buyer’s market will require agents to connect on a more human level. And she too saw digital advertising as a place to spend money making that happen. Continue reading
This winter, Zillow will allow users of visual content marketing network Urbanimmersive to directly upload their photography to the listing giant’s database. Continue reading
The week’s top real estate industry stories, plus practical advice to use this weekend. Continue reading
Many agents drive themselves nuts trying to sync flashy new tools into their marketing plan. Boiling it down to the necessities greatly helps when it comes to automation and digital marketing. Here are five tools that’ll help you rake in the leads next… Continue reading