Tag Archives: marketing

New BoomTown features are more of the same — easy and effective

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BoomTown’s new Marketing Central and Success Assurance features show that the popular software product isn’t slowing down. Continue reading →

How to become the go-to agent in your neighborhood

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The most successful real estate agents dominate specific geographic areas. Here’s how to get started down that road. Continue reading →

8 steps for crafting a winning 2020 business plan

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What’s your business plan for your real estate business? What time frames have you set for your goals? Is the plan working? If not, what can you do so that your plans do work? Regular columnist John Giffen walks you through the process of creating a bu… Continue reading →

8 Facebook rules agents should live by

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Facebook’s lead generation capability is still a force to be reckoned with, unlike other social media platforms with waning popularity. How do you avoid the more problematic aspects of Facebook’s model while still taking advantage of its potential as a… Continue reading →

Marketing and CRM solution Agent 3000 is big on features

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Agent 3000, developed by one-time South Florida broker Shawn Sommer, is all about execution over fluff, now accessible to 250,000 agents. Continue reading →

The Real Word: Is Zillow becoming a transaction platform?

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll talk through their biggest takeaways from Zillow Unlock.  Continue reading →

Bright MLS defends pocket listing ban in face of Compass threat

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The multiple listing service invited Compass to discuss a policy that bans off-market listings, but said it’s not afraid of a lawsuit and won’t back down. Continue reading →

A decade of social media marketing: The good, the bad and the ugly

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When I was with a big box at the advent of social media, the higher-ups seemed to tolerate my blog, but they strongly suggested that I “get my nose out of that laptop and go out and meet people.” My how things have changed. Continue reading →