A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this election year. Continue reading
Unpack the tools and insights you’ll need for 2024 with Red Apple Coaching and Consulting’s Mary-Anne Gillespie, Compass’ Courtney Smith and Douglas Elliman’s Jacky Teplitzky. Continue reading
Fact-based marketing gives agents confidence that they understand what’s happening in their market and the courage to have a conversation about home prices. Continue reading
Agents and brokers can make the most of the latest “martech” tools by first identifying an area of expertise that they can build their brands on, then forging lifelong relationships with clients. Continue reading
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York. Continue reading
In the latest in his Snapshot series, Brandon Doyle finds out how Molly McKinley has carved out a niche for herself in real estate marketing while teaching others to stay true to their vision. Continue reading
What we invest in, we can expect to grow. That’s why Jimmy Burgess recommends choosing one of these areas to invest in if you want big returns. Continue reading
When New Mexico builder Abrazo Homes named its floor plans after iconic historical women, it ignited a social media firestorm. Here’s why using celebrities and cultural figures without permission to market your business is such a bad idea. Continue reading
Lion & Orb Agent Memberships will become available beginning on Jan. 24. The company calls its model “a groundbreaking annual subscription service that transforms how agents access public relations and marketing services to promote themselves and … Continue reading
Albuquerque-based homebuilder Abrazo Homes drew the ire of social media users over the weekend for their floor plans named after Harriet Tubman and Anne Frank. The builder has edited the descriptions to remove historical facts about the women’s lives. Continue reading