Tag Archives: marketing

Yes, the current market is brutal, but ‘boomsday’ is on the way

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Boomsday isn’t a fantasy, Oliver Graf writes. It’s what happens when years of pent-up demand hit a turning point. And that point is coming soon. Continue reading →

How to audit your brand like a marketing pro

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Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now. Continue reading →

What Starbucks, TikTok and Taco Bell can teach us about marketing

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From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real win still comes from intention. Continue reading →

Real partners with MAXA Designs on agent marketing platform

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The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm’s AI-powered concierge, Leo CoPilot. Continue reading →

Sign, show and sell: The open house playbook that actually works

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In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction. Continue reading →

Fixer-upper or money pit? Key risks buyers face with aging homes

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With the U.S. housing market stagnant, many buyers are eyeing older homes for affordability and location, Andrew Reichek writes, but structural risks make due diligence essential. Continue reading →

AI was built to replace us — but it might end up freeing us

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AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them. Continue reading →

The rise of AI fakes could erode trust in real estate marketing

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AI is changing how social media works and what we can trust. From fake engagement to TikTok’s political limbo and LinkedIn’s slowing growth, staying informed and adaptable is key to protecting your reach, reputation and relevance online. Continue reading →

How a new agent turned hateful social media comments into a growth opportunity

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Many people might shut down or lash out after receiving abusive comments on social media, but Ryan Noonan says he’s glad for the engagement and sees a way to grow from the experience. Continue reading →

What Zillow’s marketing genius can teach you about social media

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On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to a… Continue reading →