Tag Archives: marketing

All about the Benjamins: 5 things to know before throwing money at real estate problems

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Your real estate budget isn’t built for brute-force spending, Josh Ries writes. It rewards clarity, consistency and thoughtful execution. Continue reading →

How to help senior real estate clients right-size with confidence

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Finance expert Sofia Nadjibi, MBA, shares how real estate professionals can transform the downsizing experience for senior homeowners by blending empathy, strategy and smart financing tools. Continue reading →

Leadershift: How brokers and team leaders can prepare for 2026

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The market is poised for change. If you want to be part of what’s ahead, take a page from John Maxwell’s book “Leadershift.” Lori Muller shows you how. Continue reading →

Realtor.com puts ‘spotlight’ on listing agents with new feature

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Realtor.com has released Spotlight Listings, a new marketing tool that enables agents to drive additional traffic to their listings. Spotlight’s launch coincides with a major update to Local Expert, a lead generation tool that gives agents prominent pl… Continue reading →

Why 88% of agent conversations never make it to the CRM

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On this episode, Cloze CEO Dan Foody reveals that 88 percent of conversations never enter the CRM and only about a third of CRM contacts have been touched in the past year. Continue reading →

How the 50-year mortgage could kill agent profitability

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When equity grows more slowly, so does the seller pipeline, broker Josh Ries writes. For agents, that means more lead gen and longer timelines between transactions. Continue reading →

3 essential AI prompts to make real estate writing easier than ever

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Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy. Continue reading →

Falling for 1st impressions: 9 ways to rake in curb appeal this fall

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First impressions make all the difference when it’s time to attract buyers. Darryl Davis shares strategies to make your listing pop this autumn. Continue reading →

Finish 2025 strong by checking these 10 to-dos off your list

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Lori Muller provides 10 steps you can take right now to close out Q4 with momentum and enter 2026 prepared, positioned and powerful. Continue reading →

What Tom Ferry’s latest poll reveals about the future-focused agent

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Troy Palmquist looks at Tom Ferry’s recent Instagram survey of his followers’ 2026 predictions and what they might mean for your business. Continue reading →